Our Story
FAHQ® is a lifestyle brand committed to bringing you the best in limited-edition drops. While an acronym, abbreviation, and slang word that means "Fu#k You," the brand is much more than just a trendy name. The brand's slogan, "Live Life On Your Terms. Be Unapologetically You." is meant to encourage individuality, self-expression, and doing whatever it is that makes you happy. Remember, the ride we call life is short.
Brand, Lifestyle, and Movement
FAHQ® exists to inspire our community, which we consider family, to make the most out of every day we have on this journey called life.
"I started this brand after losing my dad to cancer on Match 14, 2010. He was my first boss, my best friend, and the one person who always told me I could accomplish something, no matter how crazy the idea was.
He was the hardest working person I knew. The best dad. He always put his family first, and made sure we never went without. He worked all day, then coached my brothers and I from Little League up throughout all of the youth baseball levels.
He taught me how to drive a motorcycle and car when I was a little kid. He would play basketball outside with me and my brothers and our friends until the sun went down. He would then kick our asses in video games.
I have such amazing memories of the time we had with him as kids. He was Superman to me. To see how unexpected life can be really hit me hard. Why him? Why take him so early? It was not fair. He was the best. An absolute legend.
This is the brand 13-year-old me told him I would build one day.
I hope the brand's message inspires you to do what makes you happy in life. Our time here goes by fast, and it's not guaranteed. Do what makes you happy, every single day.
And if your parents are still around, please pick up the phone and call them. Often. It's a luxury we have that we often don't realize until it's gone.
Love and miss you dad. This is for you." - Jonathan Long, Founder
Based in Miami, FAHQ® is surrounded by amazing culture, non-stop excitement, and amazing creative energy. The "Magic City" is where many of the top entertainment, fashion, and lifestyle trends are born. We love Miami and everything about it.
All of our products are made using the highest quality materials and manufacturing processes.
